Wednesday, July 22, 2009

Class 2 and 3

I am still trying to figure out on how to work Social Media into what i do here at work. As i said our company is a 3rd party retailer. We outsource to other companies. To take it one more step removed, i run the ecommerce business for each one of our locations. Currently i work "Inside out" through our partners to their members and general database. I do not have direct contact with my online customers.

So, I have been back to Tim Jackson's blog for inspiration tp://masiguy.blogspot.com/ and decided that the means to my end...more sales...will be different than Tim's. As he has been doing this for 5 years for his company i guess i don't really know what his means were when he started but for me i am going to focus first on immediate feedback for product development. I will use an approach more akin to Mini's. ie using my existing customers to spread the word and also make a better product. The product being my individual web stores. Instead of going through my partners to get to the public, i will talk to the individuals that only i know...the people who visit my stores...is that a duh or what?

What do you think of a simple guest book?

"Please sign our Guestbook, let us know what you think of the store".

3 comments:

  1. Honestly, Guest Book is a little outdated. There is nothing in there for your clients. How about a contest with simple prizes? For example: everyone can post a comment, and on the set date the particular jury will evaluate and name the winner.

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  2. Good to know, and good suggestion. Thanks for contributing!

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  3. I tend to agree with Julia and think it invites one-sided conversations. Would it make sense to implement something where your customers can talk WITH you - or among themselves? good luck with it!
    -liz

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