I am still trying to figure out on how to work Social Media into what i do here at work. As i said our company is a 3rd party retailer. We outsource to other companies. To take it one more step removed, i run the ecommerce business for each one of our locations. Currently i work "Inside out" through our partners to their members and general database. I do not have direct contact with my online customers.
So, I have been back to Tim Jackson's blog for inspiration tp://masiguy.blogspot.com/ and decided that the means to my end...more sales...will be different than Tim's. As he has been doing this for 5 years for his company i guess i don't really know what his means were when he started but for me i am going to focus first on immediate feedback for product development. I will use an approach more akin to Mini's. ie using my existing customers to spread the word and also make a better product. The product being my individual web stores. Instead of going through my partners to get to the public, i will talk to the individuals that only i know...the people who visit my stores...is that a duh or what?
What do you think of a simple guest book?
"Please sign our Guestbook, let us know what you think of the store".
Wednesday, July 22, 2009
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Honestly, Guest Book is a little outdated. There is nothing in there for your clients. How about a contest with simple prizes? For example: everyone can post a comment, and on the set date the particular jury will evaluate and name the winner.
ReplyDeleteGood to know, and good suggestion. Thanks for contributing!
ReplyDeleteI tend to agree with Julia and think it invites one-sided conversations. Would it make sense to implement something where your customers can talk WITH you - or among themselves? good luck with it!
ReplyDelete-liz