Wednesday, August 5, 2009
I have decided that the best way for me to use social media in my ecommerce world is to reach out to the critics. i manage 40 different online stores with 40 different sets of online inventory. Shoppers are are funneled my way en route from our partner websites. once there, my visitors turn into a pretty specific focus group. A group of potential customers browsing a single concept, selection of products. So the opportunity is to harness this resource for product development. The product in my case, at this moment is the web store itself. i need to find a good mechanism with which to query, survey, or more important to listen to this group. I am going to try different things on different stores to see what works. A guest book on one, a survey on the next and may a mini blog on another..."What do you think of the site?". good or bad, hopefully they will be talking. If anyone reads this, what do you think would be a good way to get feedback from this type of customer? here is the most recognized online store, have a look and tell me what you think! : http://enssc.com/?store=502 .